Vividus VIP book for Hästens
Art direction and design of the VIP book for Hästens Vividus, which is the best, most luxurious of Hästens beds. It is made entirely by hand and consists of 210 kilos of natural materials and 320 man hours of craft.
About Hästens:
Every bed Hästens produce in their factory in Köping, Sweden is tailor made, with colors and firmness according to the customers wishes. It takes time but it’s the result that matters. No detail is too small for Hästens skilled craftsmen who have been refining their work for generations. Hästens do all of this because they are forever on a mission to craft better sleep, one bed at a time. Crafting Sleep Since 1852.
With operations in over 40 countries and over 200 partners in Europe, Asia and America, the small family-owned company has grown into a global producer and retailer of premium beds.
Facts:
Founded: 1852
Industry: Beds
Area served: Worldwide (40 countries)
Number of stores: 290
Revenue: EUR 57.5 million
Agency: Grow