The Challenge
Keen & Able is a Stockholm based consultancy firm working within sales and procurement for clients such as SEB, Tele2 and Scania. Within this industry – almost everyone looks and talks the same, so how do you separate your business from competition and attract new fantastic employees?
We interviewed the founders to create the foundation of a brand platform and then we saw that their old company name “Just Sign” didn’t really fit anymore. In the interviews they said “we ask questions + we adapt fast ”. This was then translated into: We ask questions = Keen + We adapt fast = Able.
Brand Strategy
Brand platform
Brand Naming
Manifesto
Design Strategy
Visual Identity
Digital Design & Implementation
Design Systems
Concept development
Visual Language
Brand Platform
Brand Colour Palette
Brand Typography
Graphic Element
Stamp of Quality
Brand Animation
"We adapt fast, are agile and create synergies."
Brand Photography Style — 1
Brand Photography Style — 2
Brand Photography Style — 3
Keen & Able — Our People
Keen & Able — Site
Keen & Able — iPhone
Special thanks:
Photographer Emil Fagander