The Challenge
Keen & Able is a Stockholm based consultancy firm working within sales and procurement for clients such as SEB, Tele2 and Scania. Within this industry – almost everyone looks and talks the same, so how do you separate your business from competition and attract new fantastic employees?
We interviewed the founders to create the foundation of a brand platform and then we saw that their old company name “Just Sign” didn’t really fit anymore. In the interviews they said “we ask questions + we adapt fast ”. This was then translated into: We ask questions = Keen + We adapt fast = Able.
Brand Strategy
Brand platform
Brand Naming
Manifesto
Design Strategy
Visual Identity
Visual Language
Design Systems
Concept development
Digital Design & Implementation
Brand Platform
Brand Colour Palette
Brand Typography
Graphic Element
Stamp of Quality
Brand Animation
"We adapt fast, are agile and create synergies."
Brand Photography Style — 1
Brand Photography Style — 2
Brand Photography Style — 3
Keen & Able — Our People
Keen & Able — Site
Keen & Able — iPhone
Special thanks:
Photographer Emil Fagander