Hästens Brand Guidelines, brand identity and brand platform
Creating a totally new brand guidelines for premium bed and sleep manufacturer Hästens
About Hästens:
Every bed Hästens produce in their factory in Köping, Sweden is tailor made, with colors and firmness according to the customers wishes. It takes time but it’s the result that matters. No detail is too small for Hästens skilled craftsmen who have been refining their work for generations. Hästens do all of this because they are forever on a mission to craft better sleep, one bed at a time. Crafting Sleep Since 1852.
With operations in over 40 countries and over 200 partners in Europe, Asia and America, the small family-owned company has grown into a global producer and retailer of premium beds.
Facts:
Founded: 1852
Industry: Beds
Area served: Worldwide (40 countries)
Number of stores: 290
Revenue: EUR 57.5 million
Agency: Grow