A bridge between people who disagree.
Keen & Able
Brand Identity
Keen & Able advise on sales and procurement for clients like SEB, Tele2 and Scania — an industry where almost everyone looks and sounds the same. The question was how to stand apart, and how to attract the people worth hiring.
We started by interviewing the founders. Two phrases kept coming back: we ask questions, and we adapt fast. Keen, and able. The company had been called Just Sign, a name from an earlier version of the business, and by the end of the interviews it was clear that the new one had been sitting in their own words all along.
From there we built the brand platform, the visual language and the design system — including a stamp of quality, a photographic style and the site.
The Scope
Brand strategy
Brand platform
Brand naming
Manifesto
Design strategy
Visual identity
Design systems
Concept development
Digital design & implementation
Brand Platform
Brand Colour Palette
Brand Typography
Graphic Element
Stamp of Quality
Brand Animation
"We adapt fast, are agile and create synergies."
Brand Photography Style — 1
Brand Photography Style — 2
Brand Photography Style — 3
Keen & Able — Our People
Keen & Able — Site
Keen & Able — iPhone
Special thanks:
Photographer Emil Fagander