Loomis—Pay
Digital identity

Loomis—Pay, founded by the Loomis Group, is an end-to-end payment system for merchants, restaurants and shops. It was the first service to let a business handle cash, cards and mobile payments through a single provider — and the identity had to make that offering clear across markets.

Lee Loomis began his career in 1897, transporting goods for prospectors during the gold rush. We took gold literally: the golden ratio became the basis for the grid and the typographic system, so the proportions of the brand trace back to where the company started.

From there we reworked the wider expression — new product names, an added brand colour, a clearer typographic hierarchy and a rebuilt purchase flow. The result is a digital brand that reads as simply as the promise behind it: reliable transactions, everywhere.

loomispay.se

The Scope

Research & insights
Brand identity
Digital identity
Concept development
Communication
Product naming
Experience design
Site design