EF brand identity redesign
Update and redesign of the EF logotype that was initially designed by graphic designer Paul Rand in 1994*. Redesign was also made of EF layout systems.
About EF / Education First:
Industry: Education
Founded: 1965 in Sweden by Bertil Hult
Headquarters: Switzerland
Nr of employees: 43,500
Agency: Grow
*Paul Rand
Paul Rand, was an American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Westinghouse, ABC and Steve Jobs’ NeXt Computers.