CorPower Ocean / Brand Identity

CorPower Ocean
Wave Energy Technology

CorPower Ocean creates wave energy technology for a 100% renewable energy system that bridges the gap between wind and solar power. With their research and development spanning decades, their innovations are inspired by the pumping principle of the human heart. Based in Sweden, with offices and teams across Europe, they utilise oceans, turning waves into reliable, cost-effective clean energy. 

Wave energy represents one of the largest untapped sources of clean energy on earth and could generate 10% of the world's electricity. Which results in clean energy for 500 million homes and create over 400.000 sustainable jobs by 2050.

Anders Nord Studio was tasked with transforming CorPower Ocean into a brand that could live for years and express its innovative ideas with simplicity, power and timelessness. To do so, we involved the many brilliant minds in the company, from 14 different countries, and interviewed customers to develop the new CorPower Ocean brand platform and tone of voice. This became our brief for the visual identity and we designed a new logotype that was shaped by waves; a new colour palette based on the ocean; and added new typography that could communicate both simplicity and cutting-edge technology. We also developed a new photographic style that could tell the whole story of CorPower Ocean – one that visually matches the quality of their ideas.

The new CorPower Ocean brand identity comes to life in all touch-points.
Wave power. To power the planet.

The Scope

Research & Insights
Brand platform & Strategy
Tagline
Tone of voice
Visual Identity
Design Systems
Brand Guidelines
Brand Implementation
Concept Development
Animations
Naming
Launch Presentation

“We needed to communicate that CorPower Ocean has progressed from a start-up to a global leader in wave energy technology. So, with great insight, patience and creativity, Anders Nord Studio created our powerful new brand identity. We are more than thrilled – and solidly prepared for the future.”

— Kevin Rebenius, CorPower Ocean