CorPower Ocean
Brand identity

Engineers have been working on wave power for over a hundred years. The problem is double: converters have to survive storms at sea and still produce enough electricity to justify what they cost. Most have either been torn apart or been too inefficient to make a business case. CorPower Ocean has come further than anyone.

Their answer came from cardiology. In 1984 the Swedish heart specialist Stig Lundbäck described a new model for how the heart works — storing pressure to refill itself between beats, so blood flows steadily rather than in pulses. He later applied the same principle to waves: a wave lifts a buoy to generate power, and stored air pressure drives it back down to meet the next one. The result is a large, even oscillation, and a stable supply.

Wave power is one of the largest untapped clean energy sources on earth. It could supply ten percent of the world's electricity: clean power for 500 million homes, and over 400,000 sustainable jobs by 2050.

Our task was to build a brand equal to that ambition — one that would hold up over decades and express the technology with clarity and weight. We started inside the company, interviewing people across fourteen nationalities and their customers, and shaped the brand platform and tone of voice from those conversations.

That became the brief for the identity: a logotype shaped by waves, a colour palette drawn from the ocean, and typography that carries both simplicity and precision. We also developed a photographic style that could tell the whole story — one that looks as considered as the engineering behind it.

Wave power. To power the planet.

The Scope

Research & insights
Brand platform & strategy
Tagline
Tone of voice
Concept development
Visual identity
Design systems
Animations
Digital identity
Brand guidelines
Brand implementation

“We needed to communicate that CorPower Ocean has progressed from a start-up to a global leader in wave energy technology. So, with great insight, patience and creativity, Anders Nord Studio created our powerful new brand identity. We are more than thrilled – and solidly prepared for the future.”

— Kevin Rebenius, CorPower Ocean