Telia Smart Wifi-router
Telecom

Design that connects. Layer by layer.

What if your boring router didn't need to be hidden? Most routers are clunky, cable-heavy – almost designed to be tucked away in a cupboard, where it performs the worst. So we asked: What if technology was designed to feel at home?

Anders Nord Studio developed a new Product Design DNA for Telia, rooted in their brand identity and symbol – the Pebble. Like a pebble shaped by nature, it's built in layers – of history, insight, simplicity, and calm technology.

Through a close collaboration between Telia, Kurppa Hosk, Above and Anders Nord Studio, this design DNA philosophy became something real: the Telia Smart Wifi-router and its packaging — where form and function belongs in your home.