Telia
Brand photography & film

A brand lives in many places at once. For Telia that meant a workplace, a kitchen, the city and a summer house in the archipelago.

Over four shoot days Anders Nord Studio led the creative direction as Telia expanded their photo library with 91 images and films. Every scene was planned in advance and pre-visualised with AI: the light, the framing, the mood. So the shoot day could be spent on the people, not the plan.

Technology is in nearly every picture. It is never what the picture is about. We directed for reactions, not poses. Those happen on the day, not in the plan.

Creative direction from brief to final retouch: scene planning, casting and location direction, styling direction, on-set direction and image selection. In collaboration with photographer Andreas Lind, Cameralink and Bjöwi Consulting Group.

The Scope

Creative direction
Art direction
Concept & scene development
Casting direction
Location direction
Styling direction
On-set direction
Image selection & retouch direction